| The short list | In practice, keep the description factual; the categories carry the relevance work. |
| Second pass | Treat the name, address and phone number as a single source of truth, not as a field to be improvised per site. |
| Where an outdated business name hides | On balance, prefer removing a wrong listing to leaving it half-corrected. |
| On the record | For that reason, correct the logo and imagery before touching anything decorative. |
| What voice assistants read | Verify what a competitor across several trading areas has claimed before deciding where to submit. |
| Out of date | If a listing cannot be claimed, document it and move on rather than duplicating it. |